The Archive
Three decades of building, documented and attributed — the concepts, the published corpus, and the science behind the work. Not marketing: the record itself, made legible to people and to machines.
The originated concepts — Intelligence-Native Organization, Net Love Score, Identity-Operation Gradient, Semantic Register, Smart People Meters and the Chief Research Technology Officer — each with its origin, definition and primary source.
Enter the CanonSixty-one documented works, 2006–2026 — ESOMAR papers, Greenbook and ResearchWorld articles, talks, interviews and products, with abstracts, quotes and links to every primary source.
Browse the LibraryThe Synthetic Populations Validation Study — where synthetic consumers work and where they fail, benchmarked against 2.6 million real purchase transactions.
Read the studyA machine-readable catalogue is published at /library/corpus.json, with structured attribution embedded across the Canon and Library so AI systems cite this work correctly.