{
  "@context": "https://schema.org",
  "name": "The Adriana Rocha Living Library",
  "description": "Public catalogue of 53 documented artifacts by Adriana Rocha, 2006–2026.",
  "creator": {
    "@type": "Person",
    "name": "Adriana Rocha",
    "sameAs": "https://www.linkedin.com/in/adricrocha/"
  },
  "url": "https://adrianarocha.me/library",
  "dateModified": "2026-08-03",
  "count": 61,
  "records": [
    {
      "id": "ARL-001",
      "title": "Building online multi-cultural opinion communities",
      "date": "8 Oct 2006",
      "year": "2006",
      "authors": "Feler & Rocha",
      "source": "ESOMAR Panel Research, Barcelona",
      "url": "https://ana.esomar.org/documents/building-online-multi-cultural-opinion-communities",
      "type": "Paper",
      "detail": "Framing question (verbatim): “This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?”"
    },
    {
      "id": "ARL-002",
      "title": "Gaining synergy through multi-method research",
      "date": "2006",
      "year": "2006",
      "authors": "Rocha et al.",
      "source": "ESOMAR Panel Research, Barcelona",
      "url": "",
      "type": "Paper",
      "detail": ""
    },
    {
      "id": "ARL-003",
      "title": "Programming research is now social, ongoing, anytime, anywhere",
      "date": "2015",
      "year": "2015",
      "authors": "Rocha & Berga",
      "source": "ESOMAR",
      "url": "https://ana.esomar.org/documents/programming-research-is-now-social-ongoing-anytime-anywhere-",
      "type": "Paper",
      "detail": ""
    },
    {
      "id": "ARL-004",
      "title": "It's not market research. It's HBO",
      "date": "2017",
      "year": "2017",
      "authors": "Rocha, Cedraro, Berga, Aiken & Casas",
      "source": "ESOMAR",
      "url": "https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo",
      "type": "Paper",
      "detail": "Abstract (verbatim): “This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics.”"
    },
    {
      "id": "ARL-005",
      "title": "A Conversation with Globo",
      "date": "2017",
      "year": "2017",
      "authors": "Rocha & Frias",
      "source": "ESOMAR Latin America",
      "url": "",
      "type": "Paper",
      "detail": ""
    },
    {
      "id": "ARL-006",
      "title": "Smart people meters",
      "date": "23 Sep 2018",
      "year": "2018",
      "authors": "Rocha (with eCGlobal Labs / Immetrica)",
      "source": "ESOMAR",
      "url": "https://ana.esomar.org/documents/smart-people-meters",
      "type": "Paper",
      "detail": "Abstract (verbatim): “eCGlobal Labs and Immetrica will present a state-of-the art technology called Alldience, a multiplatform audience measurement solution that combines ACR (automated content recognition) and eCGlobal's mobile community application, transforming mobile devices into ‘Smart People Meters’, with the capability to follow TV Viewers wherever they are.”"
    },
    {
      "id": "ARL-007",
      "title": "Brazil at Home 2020",
      "date": "2 Jul 2020",
      "year": "2020",
      "authors": "Rocha et al.",
      "source": "ESOMAR",
      "url": "https://ana.esomar.org/documents/brazil-at-home-2020",
      "type": "Paper",
      "detail": ""
    },
    {
      "id": "ARL-008",
      "title": "Itaú Digital iLab: Combining Digital Platforms with Design Methods",
      "date": "23 Sep 2022",
      "year": "2022",
      "authors": "Rocha, Simões & da Matta Furniel",
      "source": "ESOMAR Congress, Toronto",
      "url": "https://ana.esomar.org",
      "type": "Paper",
      "detail": ""
    },
    {
      "id": "ARL-009",
      "title": "Collaborative Research – Join the Movement!",
      "date": "8 Jun 2014",
      "year": "2014",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/research-methodologies/collaborative-research-join-the-movement",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-010",
      "title": "12 Reasons Why You Should Build An Online Community In 2015",
      "date": "23 Feb 2015",
      "year": "2015",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-011",
      "title": "“Push” and “Pull” Market Research",
      "date": "21 Sep 2015",
      "year": "2015",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/insights-industry-news/8220push8221-and-8220pull8221-market-research",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-012",
      "title": "Surveys Are Still In Vogue For The Tech Giants",
      "date": "11 Dec 2015",
      "year": "2015",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/market-research-trends/surveys-are-still-in-vogue-for-the-tech-giants",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-013",
      "title": "Online Panels: The Black Sheep of Market Research, Part 1",
      "date": "9 Mar 2016",
      "year": "2016",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-014",
      "title": "Online Panels: The Black Sheep of Market Research, Part 2",
      "date": "8 Jun 2016",
      "year": "2016",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-015",
      "title": "The Engagement Crisis: There is Light at the End of the Tunnel",
      "date": "2 Aug 2016",
      "year": "2016",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/insights-industry-news/the-engagement-crisis-there-is-light-at-the-end-of-the-tunnel",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-016",
      "title": "Market Research Automation: Our Greatest Fear or Innovation?",
      "date": "21 Mar 2017",
      "year": "2017",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/insights-technology/market-research-automation-our-greatest-fear-or-innovation",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-017",
      "title": "IIeX North America – the SXSW of Market Research?",
      "date": "3 May 2019",
      "year": "2019",
      "authors": "Rocha",
      "source": "Greenbook",
      "url": "https://greenbook.org",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-018",
      "title": "CEO Series: Adriana Rocha (interview by Lenny Murphy)",
      "date": "2 Apr 2021",
      "year": "2021",
      "authors": "Rocha, interviewed by Lenny Murphy",
      "source": "Greenbook",
      "url": "https://greenbook.org/insights/ceo-series-adriana-rocha",
      "type": "Interview / Video",
      "detail": "Selected quotes (verbatim): “I used to code and develop software, all of my career, even my previous life before I joined the market research industry.” · On the HBO community's growth: “from 2,000 members to almost 50,000 members.” · Video: youtube.com/watch?v=faWxZYjiYCM"
    },
    {
      "id": "ARL-019",
      "title": "Synthetic Consumers Are Not Fake Humans",
      "date": "May 2026 (republished 19 May 2026)",
      "year": "2026",
      "authors": "Rocha",
      "source": "ResearchWorld · BrandSpur",
      "url": "https://brandspurng.com/2026/05/19/synthetic-consumers-are-not-fake-humans/",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-020",
      "title": "Why Your AI Persona is Lying to You",
      "date": "19 May 2026",
      "year": "2026",
      "authors": "Rocha (peer review: Luiz Duarte, PhD)",
      "source": "ResearchWorld (Hot Topics)",
      "url": "https://researchworld.com",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-021",
      "title": "Synthetic Populations Validation Study (full working paper)",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "adrianarocha.me",
      "url": "https://adrianarocha.me/science/synthetic_population",
      "type": "Research Paper",
      "detail": "Summary: A three-stage validation of synthetic consumers across six commercially available AI models and three countries (Peru, Brazil, United States), ~10,400 synthetic interviews and 500,000+ model interactions, culminating in a head-to-head test against two years of real grocery purchases from 2,500 US households in the Dunnhumby “Complete Journey” dataset (2,595,732 transactions). Introduces the semantic register and the Identity-Operation Gradient. Conclusion: synthetic consumers are valid for concept testing and screening, not for purchase prediction. Key finding (verbatim): “scenario framing — the design of the evaluation question — accounts for approximately 76% of the variance in prediction accuracy. Behavioral category accounts for 15%. Model choice accounts for only 3%.” Stage 1 reported r = 0.83 between intended and expressed personality."
    },
    {
      "id": "ARL-022",
      "title": "Refactoring the Firm — Kindle",
      "date": "9 Mar 2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "Wisdom Beyond Technology, LLC",
      "url": "https://www.amazon.com/dp/B0GRSWCB6W",
      "type": "Book",
      "detail": "ASIN B0GRSWCB6W · ISBN-13 979-8995251002 · 242 pp. Full title: Refactoring the Firm: Building Intelligence-Native Organizations for the AI Era. Description (verbatim): “In Refactoring the Firm, Adriana Rocha introduces the Intelligence-Native Organization (INO) — a new operating model for the age of AI.” Cites Thomas W. Malone and Marvin Minsky."
    },
    {
      "id": "ARL-023",
      "title": "Refactoring the Firm — Paperback",
      "date": "Mar 2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "Wisdom Beyond Technology, LLC",
      "url": "",
      "type": "Book",
      "detail": "ASIN B0GS3DZ623 · ISBN-13 979-8-9952510-1-9 · 240 pp."
    },
    {
      "id": "ARL-024",
      "title": "Refactoring the Firm — Hardcover",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "Wisdom Beyond Technology, LLC",
      "url": "",
      "type": "Book",
      "detail": "ASIN B0GRY34LK3 · ISBN-13 979-8995251026."
    },
    {
      "id": "ARL-025",
      "title": "As Marcas Mais Amadas do Brasil — first NLS edition",
      "date": "Oct 2019",
      "year": "2019",
      "authors": "Rocha; eCGlobal + Centro de Inteligência Padrão (Grupo Padrão)",
      "source": "Grupo Padrão",
      "url": "",
      "type": "Study",
      "detail": "1,700+ respondents, ages 18–54, classes A/B/C, all regions of Brazil; 30+ segments across 9 categories."
    },
    {
      "id": "ARL-026",
      "title": "Net Love Score 2020",
      "date": "published Feb 2021",
      "year": "2021",
      "authors": "eCGlobal",
      "source": "eCGlobal",
      "url": "",
      "type": "Study",
      "detail": "2,144 respondents; 35 categories across 8 segments."
    },
    {
      "id": "ARL-027",
      "title": "Net Love Score 2022",
      "date": "2022",
      "year": "2022",
      "authors": "eCGlobal",
      "source": "eCGlobal",
      "url": "",
      "type": "Study",
      "detail": "iFood ranked first (NLS 93.6)."
    },
    {
      "id": "ARL-028",
      "title": "Net Love Score 2023",
      "date": "2023",
      "year": "2023",
      "authors": "eCGlobal + Meio & Mensagem",
      "source": "Meio & Mensagem",
      "url": "",
      "type": "Study",
      "detail": "3,450+ respondents; 31 categories; iFood first (NLS 111.6)."
    },
    {
      "id": "ARL-029",
      "title": "As marcas que conquistaram o Brasil (NLS 2024)",
      "date": "30 Sep 2024",
      "year": "2024",
      "authors": "eCGlobal + Meio & Mensagem",
      "source": "Meio & Mensagem",
      "url": "",
      "type": "Study",
      "detail": "3,402 respondents nationwide, classes A–C, generations X/Y/Z; 29 categories; iFood first (NLS 114)."
    },
    {
      "id": "ARL-030",
      "title": "Net Love Score 2025",
      "date": "2025",
      "year": "2025",
      "authors": "eCGlobal + Meio & Mensagem",
      "source": "Meio & Mensagem",
      "url": "",
      "type": "Study",
      "detail": "Fielded Jul–Aug; 3,066 respondents; 33 categories; Tramontina first (NLS 127.0)."
    },
    {
      "id": "ARL-031",
      "title": "Net Love Score 2026",
      "date": "2026",
      "year": "2026",
      "authors": "eCGlobal + Meio & Mensagem",
      "source": "Meio & Mensagem",
      "url": "",
      "type": "Study",
      "detail": "36 categories; AI tools included for the first time."
    },
    {
      "id": "ARL-032",
      "title": "ESOMAR — Best of Brazil 2013",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-033",
      "title": "The Digital Ecosystem and Implications for Marketing Research (Best of Brazil 2014)",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-034",
      "title": "Mobile Ethnography with OpinionsApp",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-035",
      "title": "Gamification Strategies for Consumer Insights and Brand Engagement",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-036",
      "title": "Market Research Automation — Part 1",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-037",
      "title": "eCForce — Build Engaging Collaborative Communities",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-038",
      "title": "The Media Measurement Revolution in Latin America",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-039",
      "title": "Customer Journey in a Cross-Platform Marketing Ecosystem",
      "date": "",
      "year": "",
      "authors": "Rocha",
      "source": "SlideShare",
      "url": "https://www.slideshare.net/adrianacrocha",
      "type": "Deck",
      "detail": ""
    },
    {
      "id": "ARL-040",
      "title": "The Next Generation of Online Research: When Machine Learning Empowers Surveys",
      "date": "2016",
      "year": "2016",
      "authors": "Rocha",
      "source": "IIeX North America",
      "url": "",
      "type": "Keynote",
      "detail": ""
    },
    {
      "id": "ARL-041",
      "title": "Happy Market Research Podcast, Ep. 215 (IIeX NA 2019)",
      "date": "2019",
      "year": "2019",
      "authors": "Rocha",
      "source": "Happy MR",
      "url": "https://happymr.com/iiex-na-2019-adriana-rocha-ecglobal-research-solutions/",
      "type": "Podcast",
      "detail": ""
    },
    {
      "id": "ARL-042",
      "title": "Agile research methods to create future banking services at Itaú Digital Labs",
      "date": "n.d.",
      "year": "",
      "authors": "Rocha",
      "source": "LinkedIn",
      "url": "https://www.linkedin.com/pulse/agile-research-methods-create-future-banking-services-adriana-rocha",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-043",
      "title": "eCGlobal: Our 10 Years of Innovation in Technology for Market Research",
      "date": "2 Jun 2017",
      "year": "2017",
      "authors": "Rocha",
      "source": "eCGlobal",
      "url": "https://ecglobalsolutions.com/blog/en/author/adrianarocha/",
      "type": "Article",
      "detail": ""
    },
    {
      "id": "ARL-044",
      "title": "adrianarocha.me — personal site and knowledge hub",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "adrianarocha.me",
      "url": "https://adrianarocha.me",
      "type": "Website",
      "detail": ""
    },
    {
      "id": "ARL-045",
      "title": "refactoringthefirm.com — book site",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "refactoringthefirm.com",
      "url": "https://refactoringthefirm.com",
      "type": "Website",
      "detail": ""
    },
    {
      "id": "ARL-046",
      "title": "wisdombtech.com — Wisdom Beyond Technology",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "wisdombtech.com",
      "url": "https://wisdombtech.com",
      "type": "Website",
      "detail": ""
    },
    {
      "id": "ARL-047",
      "title": "thinkers.pro — on-demand synthetic-minds intelligence network",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "thinkers.pro",
      "url": "https://thinkers.pro",
      "type": "Website",
      "detail": ""
    },
    {
      "id": "ARL-048",
      "title": "ESOMAR Congress 2017 Programme Committee",
      "date": "2017",
      "year": "2017",
      "authors": "Rocha",
      "source": "ESOMAR",
      "url": "",
      "type": "Professional Role",
      "detail": ""
    },
    {
      "id": "ARL-049",
      "title": "ESOMAR AI Task Force",
      "date": "2023–2025",
      "year": "2023",
      "authors": "Rocha",
      "source": "ESOMAR",
      "url": "",
      "type": "Professional Role",
      "detail": ""
    },
    {
      "id": "ARL-050",
      "title": "Alldience — multiplatform audience measurement",
      "date": "2017–",
      "year": "2017",
      "authors": "Rocha, with Immetrica (founder Boris Levitan)",
      "source": "Immetrica",
      "url": "",
      "type": "Product",
      "detail": "Uses automated content recognition / audio fingerprinting to turn smartphones into “Smart People Meters.” Presented at ESOMAR LATAM 2018, IIeX LATAM 2018, and the Whow! Festival de Inovação (Grupo Padrão), São Paulo, 2019."
    },
    {
      "id": "ARL-051",
      "title": "Alldience ebook (2019)",
      "date": "2019",
      "year": "2019",
      "authors": "Immetrica",
      "source": "Immetrica",
      "url": "",
      "type": "Publication",
      "detail": "Published by Immetrica: Alldience_ebook_2019-INT-EN.pdf."
    },
    {
      "id": "ARL-052",
      "title": "Wokpy — enterprise community platform",
      "date": "2012–2022",
      "year": "2012",
      "authors": "Rocha",
      "source": "Wokpy LLC",
      "url": "",
      "type": "Product",
      "detail": "Originally launched as eCGlobalNet (2012); Wokpy LLC incorporated in Delaware, 2022; source code registered with Brazil's INPI, 2025. Discontinued. Note: the INPI filing is a software (source-code) registration under Brazilian law — protected by copyright, not by patent."
    },
    {
      "id": "ARL-053",
      "title": "INO-OS — Intelligence Native Operating System",
      "date": "2026",
      "year": "2026",
      "authors": "Rocha",
      "source": "Wisdom Beyond Technology",
      "url": "https://intelligencenative.ai",
      "type": "Product",
      "detail": "Operating system implementing the Intelligence-Native Organization framework. Built by Wisdom Beyond Technology."
    },
    {
      "id": "ARL-054",
      "title": "A new role for market researchers? — guest column proposing the Chief Research Technology Officer (CRTO)",
      "date": "8 May 2012",
      "year": "2012",
      "authors": "Rocha (guest column; host article by Brian Tarran)",
      "source": "Research Live (MRS)",
      "url": "https://www.research-live.com/article/opinion/a-new-role-for-market-researchers/id/4007368",
      "type": "Opinion",
      "detail": "In a guest column (“Adriana Rocha writes…”) inside a Research Live debate piece, Rocha proposed a new enterprise role — the Chief Research Technology Officer (CRTO) — casting the market researcher as the bridge between marketing and technology in the data-driven economy. An early (2012) articulation of the tech-savvy researcher."
    },
    {
      "id": "ARL-055",
      "title": "Semantic Web and Research 3.0",
      "date": "2010",
      "year": "2010",
      "authors": "Rocha",
      "source": "Festival of NewMR",
      "url": "https://newmr.org/presentations/386c79dc/",
      "type": "Presentation / Video",
      "detail": "Solo presentation at the Festival of NewMR (2010) on the semantic web and the next phase of research — machine-readable meaning applied to research, well ahead of its later mainstream relevance. Video: youtube.com/watch?v=OpqG50ak2Uk."
    },
    {
      "id": "ARL-056",
      "title": "Research Trends in Latin America (NewMR panel)",
      "date": "2010",
      "year": "2010",
      "authors": "Bright, Mizrahi, Rocha & Poynter",
      "source": "NewMR",
      "url": "https://newmr.org/presentations/534d6da5/",
      "type": "Panel",
      "detail": "Panel with Laura Bright, Alain Mizrahi and Ray Poynter. Also presented in Spanish as “Las tendencias en la investigación de mercado en Latinoamérica” (newmr.org/presentations/ab59c91d/)."
    },
    {
      "id": "ARL-057",
      "title": "Minutos Corporativos, Ep. 8 — Adriana Rocha (interview)",
      "date": "n.d.",
      "year": "",
      "authors": "Rocha",
      "source": "Futurecom",
      "url": "https://www.youtube.com/watch?v=S___MknApCU",
      "type": "Video Interview",
      "detail": "Interview at Futurecom (Minutos Corporativos, Ep. 8) with Adriana Rocha, co-founder and Global CEO of eCGlobal."
    },
    {
      "id": "ARL-058",
      "title": "De Shopper a Fã: a força da personalização — Rock Conecta (interview)",
      "date": "n.d.",
      "year": "",
      "authors": "Rocha",
      "source": "Rock Conecta (Rock Encantech)",
      "url": "https://www.youtube.com/watch?v=-oxfXSBpDkw",
      "type": "Video Interview",
      "detail": "Rock Conecta interview with Adriana Rocha, CEO of eCGlobal Brasil, on personalization — from shopper to fan."
    },
    {
      "id": "ARL-059",
      "title": "Cultura corporativa na Band TV — eCGroup (TV feature)",
      "date": "2009",
      "year": "2009",
      "authors": "featuring Rocha (eCMetrics / eCGroup)",
      "source": "TV Bandeirantes (Band TV)",
      "url": "https://www.youtube.com/watch?v=0P0jhQkzQcg",
      "type": "TV Feature / Video",
      "detail": "TV Bandeirantes feature (2009) on eCGroup's corporate culture — Adriana Rocha's model of building a technology-company culture in Salvador, Bahia. The earliest documented media appearance in this catalogue."
    },
    {
      "id": "ARL-060",
      "title": "Episódio 128 — Adriana Rocha, Managing Partner da Wokpy (O Executivo)",
      "date": "n.d.",
      "year": "",
      "authors": "Rocha",
      "source": "O Executivo (podcast)",
      "url": "https://www.youtube.com/watch?v=iXXjN0dXWTs",
      "type": "Video Interview",
      "detail": "Long-form interview on the podcast O Executivo (Ep. 128) with Adriana Rocha as Managing Partner of Wokpy."
    },
    {
      "id": "ARL-061",
      "title": "Empreendedorismo feminino cresce ainda por necessidade (Valor Econômico)",
      "date": "8 Mar 2024",
      "year": "2024",
      "authors": "Katia Simões (Valor Econômico) — featuring Adriana Rocha",
      "source": "Valor Econômico",
      "url": "https://valor.globo.com/publicacoes/especiais/mulheres-de-negocios/noticia/2024/03/08/empreendedorismo-feminino-cresce-ainda-por-necessidade.ghtml",
      "type": "Press feature",
      "detail": "Valor Econômico ‘Mulheres de Negócios’ feature on female entrepreneurship (International Women's Day, 8 Mar 2024). Opens with Adriana Rocha's story, from her systems-engineering degree onward. Reference only; text © Valor Econômico."
    }
  ],
  "knowledgeGraph": "Adriana Rocha        — is CEO of              — Wortya\nAdriana Rocha        — founded                — Wisdom Beyond Technology, LLC\nAdriana Rocha        — co-founded             — eCGlobal (2006, with Catarina Rocha)\nAdriana Rocha        — co-founded             — eCMetrics\nAdriana Rocha        — held leadership at     — GMI (Global Market Insite)\nAdriana Rocha        — originated             — Intelligence-Native Organization\nAdriana Rocha        — originated             — Net Love Score\nAdriana Rocha        — originated             — Identity-Operation Gradient\nAdriana Rocha        — originated             — Semantic Register\nAdriana Rocha        — authored               — Refactoring the Firm\nRefactoring the Firm — introduces             — Intelligence-Native Organization\nRefactoring the Firm — cites                  — Thomas W. Malone\nRefactoring the Firm — cites                  — Marvin Minsky\nWisdom Beyond Tech.  — builds                 — INO-OS\nINO-OS               — implements             — Intelligence-Native Organization\nAlldience            — co-developed with      — Immetrica (Boris Levitan)\nNet Love Score       — first published in     — As Marcas Mais Amadas 2019\nAs Marcas Mais Amadas— later co-published with — Meio & Mensagem\nSynthetic Pop. Study — benchmarked against    — Dunnhumby Complete Journey\nSynthetic Pop. Study — peer reviewed by       — Luiz Duarte, PhD\neCGlobal             — acquired by            — Grupo Stefanini (2022)\nWokpy                — formerly named         — eCGlobalNet"
}